SEO Experts are commonplace nowadays. If you’re trying to find a digital service or a freelancer that will rank your site and provide you excellent SEO service, then it’s quite tricky to set benchmarks. Without benchmarking, it will become hard to select good ones one of the typical. So what is the way out? An ingenious method is to follow who’ve set standards for your business. So once you run across an”SEO EXPERT,” you may decide on a contrast of solutions, methods, and ways and arrive in an informed decision.

With this thought, here goes a list of five SEO Experts who have set high standards for the industry.

Rand Fishkin

Rand FishkinRand started as a web designer in 2004. He is a co-founder of SEO major Moz (formerly SEOmoz blog), the most popular content resource for search marketers. He is also the co-founder of that was bought by Hubspot in 2014.
Rand is best known for “helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.”
Rand’s latest is Sparktoro, a new software company to help people do better marketing by making the publications, people, and sources that influence any audience more transparent.
Rand’s Whiteboard Friday act as a guidepost for learners of Digital Marketing.

Brian Dean

Brian DeanCalled an “SEO genius” by, Brian is the founder of Backlinko where you can get “exact tips, strategies, and techniques you need to get higher rankings. No fluff or “high-level” advice. Just insanely actionable advice that works.”
Brian is very candid about the fact that there’s a lot more to SEO than “great content.”
Brian started as an entrepreneur and after “five failures’, he founded Backlinko, which is ranked by Technorati as one of the top 50 small business blogs online.

I Use Brian’s Backlinko for an in-depth understanding of the technicalities of Search Marketing.

Neil Patel

Neil Patel“We look to the past for lessons, to the future for trends, but act in the now. We look at issues from alternative perspectives fostering a culture of curiosity and diverse ideas.” : This quote from aptly sums up the personality of Neil Patel, an SEO Expert who keeps on learning from the market and shares the experience with the audience.
Neil is the founder of, a digital agency and has his roots in marketing since 2001.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.

I use Neil Patel to clear the misconceptions of digital marketing and improvise the tricks and techniques I use for clients and myself.

Eric Enge

Eric EngeEric’s frequent blog post updates, independent studies, tests and research, video chats and speeches at conferences, reflect his vast understanding of everything Search.
Eric is General Manager of Perficient Digital, an award-winning digital agency and the founder of Stone Temple which was acquired by Perficient in 2018.
“We spend a lot of time focused on innovations at Google, but we should never forget that one of the drivers of innovation is competition,” says Eric while he looks for anything new in the Search Market.

Eric’s writing is useful to develop an insight into Search Market.

Bill Slawski

Bill Slawski is a veteran in SEO. He is the president and founder of SEO by the Sea. He has been doing SEO and internet marketing consulting professionally since 1996.

Bill’s blog is good for developing an understanding of how search engines work. His writes about web page ranking and what the Search Market holds for us in future.
Bill is founder and administrator for one of the best-known forums about internet marketing and usability at Cre8asite Forums. He frequently contributes articles for the most famous sites online about search engine marketing, Search Engine Watch, and Search Engine Land among other publications.

I use Bill’s blog for developing an understanding of new marketing technologies and the nuances of SEO techniques.

Besides these top five, many other experts command authority in their respective areas. More on that later.

So which top expert do you follow? Do let me know through the comment box below which SEO Expert do you support as your inspiration.


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Anup helps businesses in adopting new digital marketing technologies. He created Digi Insta to help small and medium businesses adopt digital marketing technologies with ease. His result-oriented hi-tech-low-cost approach has been much appreciated by Government Ministries, Chambers of Commerce and business organizations.